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5 Techniques to Nudge User Behavior and Increase App Adoption

I have tried tons of productivity and fitness tracking apps. For fitness, Nike+ Running, RunKeeper, Daily Burn, etc. For habits, Coach.me, Everest, Productive, etc. For tasks, Todoist, Wunderlist, Asana, etc. Why have I neglected the majority of these, while a few stick around and continue to improve my life? Continue reading “5 Techniques to Nudge User Behavior and Increase App Adoption”

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Creating Addictive Products and Apps That Change Lives

Do you ever have a feeling when you get home from work where you can’t recall any of your drive home? Do you ever find yourself aimlessly scrolling through your Facebook or Twitter feed without even remembering opening it? These are your habits, instances of things your mind does while it’s on autopilot. In his book, Hooked, Nir Eyal defines a habit as a behavior done with little or no conscious thought.

Addictive products are those that naturally fit into our habits.

Products that alleviate pain by relieving a pronounced itch are habit-forming. That’s because these products do not require much behavior change at all. They inject themselves into our lives by capitalizing on our normal behavior patterns. Continue reading “Creating Addictive Products and Apps That Change Lives”