This is me.Hi there! My name is Beau Romero. Identity Mad is my personal blog to share discoveries, learnings, and thoughts related to product and business development, specifically small business startups in the technology space. The name comes from the idea that your product or startup’s identity pivots or evolves over time from idea to realization.

I am a programmer by background, but by trade I have done everything from bootstrap product management and experience design to corporate business analysis. I enjoy learning and influencing product development methodologies, design research, and employee engagement and diversity initiatives.

I live in Austin, TX and am an Experience Designer at Hewlett Packard Enterprise. In my spare time, I love exploring the outdoors with my pets, traveling to theme parks, water activities, running with friends, live music, and a bunch of other random stuff.

Let’s chat.