I have tried tons of productivity and fitness tracking apps. For fitness, Nike+ Running, RunKeeper, Daily Burn, etc. For habits, Coach.me, Everest, Productive, etc. For tasks, Todoist, Wunderlist, Asana, etc. Why have I neglected the majority of these, while a few stick around and continue to improve my life? Continue reading “5 Techniques to Nudge User Behavior and Increase App Adoption”
Do you ever have a feeling when you get home from work where you can’t recall any of your drive home? Do you ever find yourself aimlessly scrolling through your Facebook or Twitter feed without even remembering opening it? These are your habits, instances of things your mind does while it’s on autopilot. In his book, Hooked, Nir Eyal defines a habit as a behavior done with little or no conscious thought.
Addictive products are those that naturally fit into our habits.
Products that alleviate pain by relieving a pronounced itch are habit-forming. That’s because these products do not require much behavior change at all. They inject themselves into our lives by capitalizing on our normal behavior patterns. Continue reading “Creating Addictive Products and Apps That Change Lives”
Think of an app you used recently that felt like magic. Maybe you were out with friends, pressed a button, and an Uber showed up. Maybe you were talking to a friend on Facebook Messenger and sent over an emoji to start an addictive game of basketball. Maybe you had just gotten back from a vacation and Google notified you that it had automatically created a story of your trip with all of the places you visited and photos you took. In any of these instances, the user most likely didn’t think about all of the events going on behind the scenes to bring that experience to life. They just pushed a button, sent an emoji, or arrived home and something happened that made them feel great.
There are millions of apps in the Apple App Store and Google Play Store alone, not to mention the countless web apps out there. Most of them involve developers or teams that poured their hearts and souls into them with the hope that users would love it and they’d have mainstream success. But we know that’s rarely the case. What’s sets apart the top apps from the many that go barely noticed? Continue reading “Stop Making Apps and Start Making Magical Experiences”